Ebusiness
1. The internet is a powerful channel that presents new opportunities for organization to;
-Touch customers
-Enrich products and services with information
-Reduce costs
2. How do ecommerce and ebusiness differ?
-Ecommerce – the buying and selling of goods and services over the internet
-E business – the conducting of business on the internet including, not only buying and selling, but also serving customers and collaborating with business partners
3. Industries using ebusiness
4. E BUSINESS MODELS
E business model – An approach to conducting electronic business on the Internet
Business-to-Business (B2B)
Electronic marketplace (E market place) – interactive business communities providing a central market where multiple buyers and sellers can engage in e business activities.
Business-to-Consumer (B2C)
Common B2C e business models include;
- E shop – A version of retail store where customers can shop at any hour of the day without leaving their home or office
- E mall – consists of a number of e shops; it serves as a gateway through which a visitor can access other e shops
Business types;
- Brick-and-mortar business
- Pure-play business
- Click-and-mortar business
Consumer-to-Business (C2B)
Priceline.com is an example of a C2B e business model.
The demand for C2B e business will increase over the next few years due to customer’s desire for greater convenience and lower prices
Consumer-to-Consumer (C2C)
Online auctions
- Electronic auction (E auction) – Sellers and buyers solicit consecutive bids from each other and prices are determined dynamically
- Forward auction – Sellers use as a selling channel to many buyers and the highest bid wins
- Reverse auction – Buyers use to purchase a product or service, selecting the seller with the lowest bid.
C2C communities include;
- Communities of interest – People interact with each other on specific topics, such as golfing and stamps collecting
- Communities of relations – People come together to share certain life experiences, such as cancer patients, senior citizens, and car enthusiasts
- Communities of fantasy – People participate in imaginary environments, such as fantasy football teams and playing one-to-one with Michael Jordan
5. EBUSINESS BENEFITS AND CHALLENGES
E business benefits include;
- Highly accessible
- Increased customer loyalty
- Improved information content
- Increased convenience
- Increased global reach
- Decreased cost
E business challenges include;
- Protecting consumers
- Leveraging existing systems
- Increased liability
- Providing security
- Adhering to taxation rules
There are numerous advantages and limitations in e business revenue models including;
- Transaction fees
- License fees
- Subscription fees
- Value-added fees
- Advertising fees
6. MASHUPS
Web mash up – A Web site or Web application that uses content from more than one source to create a completely new services
- Application programming interface (API) – A set of routines, protocols, and tools for building software applications
- Mash up editor – WSYIWYGs (What You See Is What You Get) for mash ups
3. Industries using ebusiness
4. E BUSINESS MODELS
E business model – An approach to conducting electronic business on the Internet
Business-to-Business (B2B)
Electronic marketplace (E market place) – interactive business communities providing a central market where multiple buyers and sellers can engage in e business activities.
Business-to-Consumer (B2C)
Common B2C e business models include;
- E shop – A version of retail store where customers can shop at any hour of the day without leaving their home or office
- E mall – consists of a number of e shops; it serves as a gateway through which a visitor can access other e shops
Business types;
- Brick-and-mortar business
- Pure-play business
- Click-and-mortar business
Consumer-to-Business (C2B)
Priceline.com is an example of a C2B e business model.
The demand for C2B e business will increase over the next few years due to customer’s desire for greater convenience and lower prices
Consumer-to-Consumer (C2C)
Online auctions
- Electronic auction (E auction) – Sellers and buyers solicit consecutive bids from each other and prices are determined dynamically
- Forward auction – Sellers use as a selling channel to many buyers and the highest bid wins
- Reverse auction – Buyers use to purchase a product or service, selecting the seller with the lowest bid.
C2C communities include;
- Communities of interest – People interact with each other on specific topics, such as golfing and stamps collecting
- Communities of relations – People come together to share certain life experiences, such as cancer patients, senior citizens, and car enthusiasts
- Communities of fantasy – People participate in imaginary environments, such as fantasy football teams and playing one-to-one with Michael Jordan
5. EBUSINESS BENEFITS AND CHALLENGES
E business benefits include;
- Highly accessible
- Increased customer loyalty
- Improved information content
- Increased convenience
- Increased global reach
- Decreased cost
E business challenges include;
- Protecting consumers
- Leveraging existing systems
- Increased liability
- Providing security
- Adhering to taxation rules
There are numerous advantages and limitations in e business revenue models including;
- Transaction fees
- License fees
- Subscription fees
- Value-added fees
- Advertising fees
6. MASHUPS
Web mash up – A Web site or Web application that uses content from more than one source to create a completely new services
- Application programming interface (API) – A set of routines, protocols, and tools for building software applications
- Mash up editor – WSYIWYGs (What You See Is What You Get) for mash ups
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